FAQ
Contraceptive Market Size Visualizer (CMSV)
Should I use the provincial or the district-level Subnational Market Size Estimator?
Different indicators are available at the district-level vs. provincial level Subnational Market Size Estimator. If you would like to have the estimated number of modern contraceptive users, the traditional method users, those with an unmet need for modern contraceptives, or a subset of these groups with the potential financial capacity to pay for contraceptive products in the private sector, use the district-level Subnational Market Size Estimator.
If you are interested in comparing the private sector contraceptive use by specific method (or group of methods) with those with financial capacity who sourced their contraceptive method in the public sector, then use the provincial level Subnational Market Size Estimator.
Why is the Subnational Market Size Estimator not showing the estimation for the current year?
The Subnational Market Size Estimator applied the most recent census data from the selected country. Often, the census data was collected one to two years ago. In situations where the most recent census data was collected more than three years ago, we projected the census population data by the population growth rate or applied projected population data to the year 2022 for consistency.
Why is the National Volume and Value Estimator providing estimates for the year 2025?
The National Volume and Value Estimator was designed to provide relevant scenarios for the selected country for current or near-future considerations. While the data was drawn from the most recent DHS survey and market price observations that were collected one or two years ago, we projected the population to the year 2025 to reflect potential opportunities that reflect the current situation. As program and/or policy implementation does not take place immediately or in the recent past, we designed the tool to reflect imminent situations.
Why does the National Volume and Value Estimator not include all contraceptive methods?
The National Volume and Value Estimator includes several contraceptive methods that consist of the predominant method mix in that country. We excluded analysis of permanent contraceptive methods as the commodities required would not be recurring and such estimation would require a different estimation method. Although emergency contraceptive pills may be an important contraceptive method in some countries, previous research has shown that the conventional approach (used in the DHS survey) to measuring the use of emergency contraceptive pills largely underestimates its use in the past 12 months.1 Due to the lack of reliable and representative data on the use of emergency contraceptive pills, we were unable to include this contraceptive method in this tool.
Why can’t I change the retail price for the National Volume and Value Estimator?
As the demand for various contraceptives is likely price-sensitive, adjusting the retail price would result in changes in demand for contraceptives in the private sector. The tool applied the private sector use for each contraceptive based on the nationally representative survey, in which the demand was based on the current market price of contraceptives. Given the lack of data on the price sensitivity of different contraceptive products in the selected country, the tool does not allow adjustment of the retail price for estimation.
If I am interested in the estimation of future use or cost of contraceptive commodities, are there other tools available?
A number of related tools have been designed to facilitate a better understanding and forecast of contraceptive use and commodity demand, please see the Background section of the report.
References:
- Larson E, Morzenti A, Guiella G, Gichangi P, Makumbi F, Choi Y. Reconceptualizing Measurement of Emergency Contraceptive Use: Comparison of Approaches to Estimate the Use of Emergency Contraception. Studies in Family Planning. 2020;51(1):87-102. doi:10.1111/sifp.12111
CMSV Resources
Contraceptive Market Size Visualizer
The Contraceptive Market Size Visualizer (CMSV) provides two different analyses of contraceptive market size in Nepal, Kenya and Ghana.
Interpretation
Using recent national surveys and census information, the subnational market size estimation serves to illustrate the distribution of contraceptive users and those with contraceptive needs.
Methodology
The CMSV provides two different analyses of the contraceptive market size in the selected countries: 1) the subnational market size estimation, and 2) the national volume and value estimation. Each analysis uses unique methods, but terms and definitions are consistent.
Example Case Uses
How could a contraceptive wholesaler, non-profit service provision organization, or regional family planning program implementer use the CMSV?
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This tool is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the terms of cooperative agreement no. 7200AA21CA00027 (2021-2026). The contents are the responsibility of Chemonics International and do not necessarily reflect the views of USAID or the United States Government.
Except as otherwise noted or as identified below, the data provided by the Contraceptive Market Size Visualizer (CMSV) is licensed* under the Creative Commons Attribution-NonCommercial 4.0 International. To view a copy of this licence, visit https://creativecommons.org/licenses/by-nc/4.0/. (*note: license limited to created data only.)
Material that is not licensed under a Creative Commons licence is:
• USAID logo • FHM Engage logo • CARTO maps, basemaps or associated imagery • Website or App Photographs or images • World map image on CMSV webpage
All content not licensed under a Creative Commons licence is all rights reserved, and you must request permission from the copyright owner to use this material.
