Insight Metrics improves the lives and wellbeing of underserved individuals around the world by helping organizations in the social sector measure performance, harness the power of their data, evaluate the impact and efficiency of their programs, and increase accountability through smart data use.

To ensure programs and managers have the critical information they need to measure and maximize their impact, we support organizations across the monitoring and evaluation continuum, from conceptualizing a theory of change and results framework, to metric development and data use strategies, to rigorous evaluations in order to build a culture of evidence-based management and strategic decision-making. We help organizations create metrics and dashboards using research and human-centered design techniques.

Insight Metrics is a sister company to Metrics for Management.


  • Expertise in performance measurement and data strategies
  • Specialization in low- and middle- income countries
  • Minority- and women-owned business
  • WOSB
  • Registered USG/federal supplier
  • NAICS: 541720, 541990, 541690, 541618, 541611
  • Office in Baltimore, MD
  • Website:

Legal name: Metrics 4 Management, LLC

Key Differentiators

Technical Expertise

We have technical expertise in data analysis and international development: M4M has worked in over 40 low- and middle-income countries to identify and develop validated performance indicators. Our team has extensive in-country experience in challenging working environments.

Academic Weight

Our research carries academic weight: We regularly publish articles in top journals and present research at international conferences. We bring this scientific rigor to our partnerships, working with organizations to collect, analyze, and apply critical data to strengthen impact.

Enhanced Impact

Our metrics enhance program impact: We develop simple and scientifically-valid metrics that provide the core information an organization needs. With our support, organizations can routinely collect the most relevant and actionable data to assess and adjust implementation strategies.

Contact Managing Partners Dr. Nirali Chakraborty and Andrea Sprockett at Partnerships (at) m4mgmt (dot) org to discuss partnership opportunities.