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Our History & Founder


hile managing an NGO in Vietnam, Dominic Montagu experienced firsthand the critical importance of good metrics. He observed irrigation initiatives building dams only for villages close to the road. While this allowed for increased efficiency, the villages benefitting from the dams were already better off for being near a road. Similarly, family planning initiatives targeted cities where alternative services already existed. By measuring success only through numbers served, initiatives failed to reach the widely dispersed rural populations with no access to family planning or irrigation of any kind. This ultimately left many vital client needs and meaningful program impacts unmeasured and unmet. He’d witnessed the same scenario in graduate school and has seen it repeatedly since.

In the fields of education, agriculture, food economy, loan distribution, and HIV care, programs suffer the same constraint: delivery volume is virtually all they can measure and therefore all they focus on. The result is that well-meaning organizations are not serving their intended populations: they are not reaching those most in need.

For lack of a relevant, common metric, true success can be neither measured nor achieved. What these programs need is a way to report meaningful assessments of attributes more complex than just numbers served– both internally and to their supporters.

The result is Metrics for Management, a 501(c)3 nonprofit organization, created with a vision to establish common metrics and the tools to apply them in order to enable governments and NGOs alike to measure what matters and better serve those in need.

Guided by this aim, Metrics for Management continues to grow in scale and scope.

M4M not only builds user-friendly tools, but also advances research studies, leads cross-organizational conferences, and spearheads the dissemination and implementation of the very tools we develop.

M4M sees this dynamic, responsive growth as a crucial ingredient for both our own success and for the success of the organizations and populations we serve.

Metrics for Management arose out of a need for better metrics and easier measurement. Through M4M’s work, programs will have greater success at targeting the people they aim to reach and achieve better health outcomes for those most in need.